Every Diamond jewelry purchase offers a fully certified appraisal. is shipped with a fully certified appraisal. Every gold item that exceeds $1,000.00 Is also shipped with our appraisal. The appraisal will list the retail price as approximately 2.5 to 3 times the price of that which is listed on this web site. Our professional made appraisal will contain a picture of your item with every detail relating to replacement cost, including the method that we have used to arrive at our suggested retail price. Every appraisal has been made by a person who has a degree from GIA. The suggested retail price is based upon factors such as current market conditions, diamond market, gold market, and labor cost in our society. These are basic factors that are used to arrive at a suggested retail selling price. Actual retail selling price may vary due to special sales, availability, and sudden market changes. Every diamond appraisal has our certified seal of excellence.